Every music-streaming service worth its salt wants a catalogue of podcasts in 2018 – and ideally to shout about its association with podcasts too. US radio group iHeartMedia (which owns the iHeartRadio streaming service) has come up with a new spin on the latter by announcing its first podcast awards. Due to be held on 18 January 2019, the 90-minute awards ceremony will give gongs in 22 categories, with 17 of them due to be voted for by fans.
“The podcasting space is on fire and we are excited to recognize its leaders, as decided by the fans and a panel of industry creatives and experts,” said iHeartMedia boss Bob Pittman. Perhaps unsurprisingly, there are no nominations for podcasts that are exclusive to Spotify, like Amy Schumer’s ‘3 Girls, 1 Keith’ or the recently-transferred ‘The Joe Budden Podcast’.