Marketing

Universal Music teams up with Marvel for hip-hop ‘variant’ covers


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We’ve seen Marvel do interesting things with hip-hop stars before: for example a merchandise line for Run The Jewels in October 2017. Now it has started working with Universal Music’s ‘Urban Legends’ division, which focuses on the label group’s archives of hip-hop releases.

Marvel is creating ‘variant covers’ (alternative artwork) for a series of classic albums. “The first releases in this joint series, out December 7, are Iron Man standing behind cracked glass for 50 Cent’s incendiary 2003 debut, Get Rich Or Die Tryin’; the Punisher replicating LL Cool J’s famous stance on the cover of his 1990 album Mama Said Knock You Out; and Iron Man dueling Maestro, mirroring the cover of GZA’s second studio album, Liquid Swords,” explained Universal on the Urban Legends site. The albums will be sold in two vinyl versions costing $39.98 and $55.98 respectively from Urban Legends’ online store.

Stuart Dredge

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