Apple already has its ‘TV’ app, but speculation is mounting about the company’s plans to potentially launch a full Netflix-style video-streaming service in 2019.
The latest report comes from tech site The Information, and predicts that Apple will launch the service in the US in the first half of next year, before rolling it out to more than 100 countries in the months after that. The report also suggests that there will be a certain amount of original (Apple-commissioned) TV shows available for free to owners of its devices, but also the option to pay for shows and films from other companies within the TV app.
Apple’s move in to video-streaming will throw up some questions about the future evolution of Apple Music. While it seems likely that the two services will be separate for the near future, at some point there will clearly be scope to bring them together in some kind of entertainment bundle – something Amazon already has through its Prime membership.
How music rightsholders are recompensed for use of their catalogues in such multi-category services is one of the questions the music industry is starting to think seriously about, ahead of such bundles becoming truly mainstream.