In July this year, Spotify announced a new tool for artists and labels to submit new tracks for consideration for its programmed playlists. Three months on, the company is bringing it out of beta, while revealing that more than 67,000 artists and labels have used the tool so far. More than 10,000 of them had tracks added to Spotify playlists as a result: so a little under a one-in-seven hit rate.
Spotify is keen to stress the benefits for artists who were picked: singer/songwriter Gustavo Bertoni had a track added to the Acoustic Morning and Fresh Folk playlists, and saw his monthly listeners grow from 7,000 to 617,000. Rock band Yonaka went from 82,000 listeners to 290,000 with a slot on New Music Friday, while Belgian rapper Bryan Mg went from 4,600 to 33,000 with a slot on La Vida Loca. Note: these figures are reflections of the listenerships to those playlists – the key for the artists will be how many of those people become fans: following their profiles and listening to their music regularly once their tracks drop off the playlists.