Spotify’s conversion rate is growing in the US, according to a new report published by Consumer Intelligence Research Partners ahead of the streaming service revealing its latest numbers in its third-quarter financial results. CIRP claims that 38% of Spotify’s listeners in the US are now paying for the service, up from 36% a quarter ago. “Among these Premium subscribers, we’ve also seen an increasing percentage use Individual plans relative to June 2018 quarter,” claimed the research firm, suggesting that Spotify’s crackdown on people sharing family plans who don’t live at the same address may be one reason. “We’ve seen some preliminary data that suggests this tactic has indeed started to move Spotify Premium subscribers to Individual membership plans.”
We’ll get official numbers from Spotify on 1 November when it announces its Q3 financials, although the company tends to only break down its listener figures by continent – i.e. North America rather than the US specifically.