Amazon’s live-video platform Twitch held its annual TwitchCon event this weekend in San Jose, and there were some announcements relating to music. Prime among them is something called Twitch Sings, courtesy of a partnership with music-games developer Harmonix.
Due to launch in closed beta later this year, Twitch Sings is a karaoke-style feature. “With Twitch Sings, you can sing your heart out, share your performances across Twitch, or perform duets with your community,” explained the company. Viewers will be able to request songs and suggest challenges for the singing streamers via the chat window, meanwhile. What will they be singing? TechCrunch used the sentence “fake versions of songs as Twitch lacks major label music licenses” – although it’s unclear whether that means real songs with karaoke-style backing tracks (which still requires licences) or entirely-new, commissioned tracks. It seems it’s only part of Twitch’s music ambitions though.
“For those of you who have asked (and received cryptic non-answers), this is one of the music things I’ve been working on at @Twitch these past few months,” tweeted Twitch’s senior corporate counsel Annie Lin, who previously worked on music-related legals at Netflix, and before that at music-rights firm Loudr.