Influencer marketing can be a highly-effective way to promote a product (or music), but if the social star you’re paying for promotion doesn’t deliver, what’s the comeback? We may find out thanks to a new lawsuit filed against influencer Luka Sabbat, with the twist being that he was paid by Snapchat’s PR firm to promote its Spectacles product… on Instagram.
Variety explains that Sabbat was hired to post three Instagram stories and one full post showing himself wearing a pair of Snapchat Spectacles, including getting pre-approval of the images from the PR firm, PR Consulting. Its lawsuit claims that he failed to get pre-approval and only posted one story and a post, despite being paid $45k up front with the promise of another $15k once the campaign concluded. The case will be followed closely by brands and agencies.