Family plans have played a role in the growth of Spotify and Apple Music’s subscriber numbers, so it’s no surprise that they’ve been spreading to those streaming services that didn’t already have multi-user plans.
Pandora debuted its $14.99-a-month ‘Premium Family Plan’ in May this year, and now rival iHeartRadio is following suit. It follows the template laid down by other services: for $14.99 a month, up to six members of a family can get the iHeartRadio All Access subscription service. iHeartRadio’s All Access tier is ‘powered by Napster’ – its partner for the on-demand features.