Startup Stashimi is one of the companies launching messaging bots for musicians and brands, and it seems to have some traction. The company now has more than 100 artists using its bots, including Migos, Marshmello, Kelly Clarkson, Blake Shelton and G-Eazy, as well as a larger deal with Capitol Music Group.
The bots can automatically respond to incoming fan messages, as well as pinging those fans with messages about everything from releases and tours to merchandise. “Why should artists speak to every fan the same way? If you’re trying to build a relationship with someone spending money on you, you should be a little more personal,” chief marketing officer Kosta Elchev told Billboard. “This isn’t some sort of tech that will replace the artist – this is about updating your communication channels.” Stashimi is competing against other bot-focused startups including The Bot Platform and Octane AI.
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