We first wrote about startup Gimme Radio in November 2017 when it launched a free mobile app for streaming metal music – using a linear radio-style model rather than on-demand or playlist-based listening. A year on, it’s launching a new premium tier called Gimme Brigade. It’ll cost $4.99 a month, with features including ‘The Vault’ of all Gimme Radio’s past shows to listen to on-demand.

Members will also be able to download the shows for offline listening, although for now it will only be available in the US and Canada – although the company says more countries will get the feature soon.

There’s more to the Brigade though: Gimme Radio is styling it almost like a fan-club, complete with a sew-on patch (“with the member’s username and hometown chapter embroidered on it”) as well as a t-shirt, discounts on merchandise and the promise of other offers in the future. “Being a metalhead is about belonging to a community that shares a love for metal,” said CEO Tyler Lenane. “The Brigade represents everything Gimme Radio stands for, and The Vault is the number one requested feature from our fans.”

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *