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TuneMoji makes MusicGIF waves with Jonas Blue and Cardi B


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British startup TuneMoji has appointed dance artist Jonas Blue as its first ‘UK brand ambassador’, while also creating the first official artist profile within its app – for US artist Cardi B.

The app offers fans a way to create their own shareable clips blending text, video and music loops – the company calls them ‘MusicGIFs’ – for use within messaging apps from WhatsApp and Facebook Messenger to Snapchat and iMessage.

As we’ve covered in the past, TuneMoji has raised $6.2m of funding since late 2015, with investors including Sean Parker, Will i am and David Guetta.

The company hired former Musical.ly exec Alex Hofmann in April this year, then signed an integration deal with Snapchat in August. When announcing that last partnership, TuneMoji said it had “a growing audience of 20 million users”. At an event this week, the company told Music Ally that it’s keen to add features to help music marketers – potentially even the kind that could help them track sharing activity of their artists’ MusicGIFs across the ‘dark social’ messaging apps. Our full piece on the company is in this week’s Sandbox report, which we sent an email with a link to last night.

Stuart Dredge

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