Spotify and Deezer may have ambitions to take a chunk out of its audience in the Middle East and North Africa, but local service Anghami remains the dominant audio-streaming player in the region for now, with more than 70 million users. Its latest announcement is a partnership with Chinese firm ACRCloud to use the latter’s music-recognition technology for a feature called ‘Radar’. It’s part Shazam, identifying music playing in the world around the user, but with the additional capability for them to speak a few lyrics to search for songs.
Anghami is thus tapping ACRCloud’s music-fingerprinting database of 68m tracks. It follows ACRCloud’s announcement of a similar partnership with Deezer in late 2017, with the ‘SongCatcher’ feature rolling out on that service in April 2018.