We’ve seen artists do exclusives with streaming service Tidal before, but US rapper Meek Mill is doing something a bit more interesting with his upcoming ‘Championships’ album. That includes involving a pair of other partners: sports brand Puma and retail chain Foot Locker.
The campaign involves a physical ‘collector’s book’ which fans can buy from Foot Locker for $3.50. In it, they’ll get an instant download, as well as six months of Tidal access, and a code to unlock exclusive photos, playlists and other content on the streaming service. They’ll also get this if they buy any pair of Puma trainers in Foot Locker stores while the promotion is on. Complex notes that Mill is also taking a leaf out of his former partner Nicki Minaj’s book in bundling his new album with merchandise: fans buying a hat or t-shirt from his webstore will get a copy of ‘Championships’ too.