Mexico is now Spotify’s “largest listener base worldwide” according to a blog post by the streaming service, which is starting to make headlines around the world. A surprising claim, since North America accounted for 31% of Spotify’s monthly active users last quarter, while Latin America accounted for 22% – how Mexico has more listeners than the US given those stats is a riddle.
Even so, Mexico’s importance to Spotify and many artists is undeniable: as the blog post pointed out, Mexico City continues to figure prominently in the public stats for major artists’ top cities on Spotify. Adele, for example, has 448,557 listeners in Mexico City at the time of writing, making it her top city ahead of London (323,871), São Paulo (302,039), Santiago (281,878) and Jakarta (240,101). That top five in itself tells an interesting story about the nature of Spotify listening in 2018. Ed Sheeran also has Mexico City as his top city for Spotify listeners (869,574) with Sâo Paulo second (774,808).
Plenty more artists follow this pattern too. You can also see Mexico’s influence on Spotify’s global charts in this fact: the top track in Mexico is currently getting just over 471k daily plays on Spotify there, while the bottom track in the platform’s Global Top 50 is doing 1.3m worldwide daily plays. Hit big in, say, Brazil, Mexico and Chile, and a track isn’t far off denting the global rankings.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…