There remains some doubt over whether Apple acquired music-analytics startup Asaii recently, or simply hired its team. In either case, there may be a gap in the market for an artificial-intelligence-infused analytics startup, and UK firm Beatchain is hoping to fill it.

Founded by entrepreneur Ben Mendoza, the company is launching two different analytics services: one branded Beatchain for independent artists, and another branded Fancoda for labels, managers and promoters.

A profile on MBW suggests that the focus will be on “AI-driven services which include: automated fan growth on social platforms; A&R insights; social media management; event promotion; and real-time online ad bidding” – the latter being an addition to the traditional features for an analytics platform.

It sounds like it has potential, especially given Mendoza’s background running data platforms used by huge tech companies like Apple, Uber and Facebook. The challenge: many artists, managers and labels have been bitten several times by flocking to clever analytics platforms, only to see them bought by bigger players – Asaii / Apple being the latest in a line that includes Musicmetric / Apple and Next Big Sound / Pandora.

Trust that a new service will be around for the long term rather than snapped up and shut down (or as with Next Big Sound, focused more on its acquirer’s platform) will need to be earned.

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