Marketing

Landmrk launches music-focused tool for location campaigns


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We’ve written about British firm Landmrk regularly since its emergence in 2016 as a startup creating Pokémon Go-style location-based treasure-hunts for artists and brands. Since then it’s worked on campaigns for the likes of Ariana Grande, Shakira and CNCO.

Now it’s launching a dedicated music product, called ‘Landmrk for Music’ which it says is “affordable and fully-automated” – which should mean more artists can use the company’s technology.

The product will help artists (well, their teams more likely) place digital content including video, audio, photos and selfie-filters at real-world locations, which fans will be able to find using an artist-branded map on their smartphones. 360-videos and livestreaming features will also be available as add-ons for the new product.

“Over the last few years we have spoken to a lot of labels, management companies and music brands. A lot of these conversations have been centred around the desire to create location based experiences for music artists within the confines of realistic marketing budgets,” said co-founder Tom Nield. “We have listened to this feedback and have created the Landmrk for Music package built on a new iteration of our modular technology.”

Stuart Dredge

Read More: Marketing News
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