Every year, Music Ally publishes an end-of-year report for Sandbox, our music-marketing brand, rounding up the best campaigns of the year. 2018’s is now available for you to read.
As usual we were overwhelmed by the number and the quality of entries from labels, managers and other music companies, telling us about their best digital marketing campaigns.
That is not just hot air; there were a staggering number of submissions this year, making the picking of a final 40 an especially arduous task this time around.
We’ve chosen 40 of the best, listed in alphabetical order but with special awards for the campaigns that we thought offered something extra, unique and new. It is, we hope, a hell of a list that will be useful to anyone involved (or keen to be involved) in music marketing.
As usual, we’re popping the report out from behind our subscription paywall, so you’re welcome to download and share the report with colleagues and friends, or point them towards this URL (as that’ll help us to get an idea of how many people have been reading it, which is nice).
Thank you to all the participating music companies, and we hope you enjoy the resulting report. The full contents list is below, so you know which artists’ and companies’ campaigns are included:
03 … 5 SECONDS OF SUMMER
04 … AMAZON MUSIC
05 … THE BEATLES
06 … TONY BENNETT & DIANA KRALL
07 … ANDREA BOCELLI
08 … BRING ME THE HORIZON
09 … BRIT AWARDS 2018
10 … BURY TOMORROW
11 … JOHN COLTRANE
12 … DEEZER
13 … DISNEY
14 … GEORGE EZRA
15 … FIRST AID KIT
16 … FRANZ FERDINAND
17 … JERRY GARCIA
18 … TOM GRENNAN
19 … GUNSHIP
20 … CALVIN HARRIS
21 … ISLAND CO. LAB
22 … MYLES KENNEDY
23 … DAN MANGAN
24 … KARA MARNI
25 … METALLICA
26 … M.O
27 … NICK MULVEY
28 … NINA NESBITT
29 … NOW THAT’S WHAT I CALL MUSIC
30 … BARBORA POLÁKOVÁ
31 … RAY BLK
32 … RED HOT CHILI PEPPERS
33 … ROBYN
34 … SIGALA
35 … JORJA SMITH
36 … ROD STEWART
37 … SUPERORGANISM
38 … TANK & THE BANGAS
39 … TROJAN 50
40 … TWENTY ONE PILOTS
41 … THE WOMBATS
42 … YEARS & YEARS
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