Amazon has revealed a new figure for its Alexa voice-assistant: the company says that more than 100m devices with Alexa pre-installed have been sold. The number was revealed in an interview by The Verge with Amazon’s SVP of devices and services Dave Limp.

As far as we can make out (it’s not stated explicitly) the figure relates to devices made both by Amazon and by other tech companies licensing Alexa.

The piece also notes that Amazon is sold out of its own Echo Dot smart speakers through January, after they were the hot seller over the Christmas period. The full interview is worth a read too, for Limp’s even-handed views on the competition in the voice-assistant market: with Alexa, Google Assistant and Siri among the techs jostling for usage. “I don’t think it falls into a sporting event, when there’s only going to be one winner,” he said. “There will be multiple players for the foreseeable future. I don’t think it’s only going to be only two, either. I think there will be more than that.”

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