Facebook, Twitter, Instagram and Spotify are among the apps that have launched ‘lite’ versions aimed mainly at markets where mobile networks are slower, and/or where mobile data is more expensive. Now social-video app TikTok has quietly followed suit, launching a pair of ‘Lite’ apps (one with a lower-case ‘l’ in Thailand, Indonesia, Vietnam and other south-east Asian countries, and one with a capital ‘L’ for India, Brazil and Russia).
The apps launched in August and November respectively, and according to TechCrunch – tapping data from analytics firm Sensor Tower – they have been downloaded more than 12m times so far. Not that many times, considering the populations of these countries, but that reflects a soft-launch that hasn’t been publicised.
According to Sensor Tower, TikTok’s main app has been downloaded more than 887m times on Android alone so far – and that doesn’t count installs in China, where it’s known as Douyin. According to TechCrunch, the lite version of TikTok is only used to watch videos, but not to make and share them.