Report: 14m Americans got their first smart speaker in 2018


NPR and Edison Research have published their latest ‘Smart Audio Report’about the growth of smart speakers in the US. It claims that around 53 million Americans now own these devices – 21% of the adult population.

14 million of those got their first smart speaker in 2018, according to the survey. The study also tracks a growth in multiple-speaker ownership: 22% of owners now have two of the devices, while 30% have three or more – the latter stat is up from 17% a year ago. That means there are (according to NPR/Edison’s estimates) 118.5m smart speakers being used in US households, up from 66.7m at the end of 2017.

The survey also updates its stats on how people are using these devices. 29% of owners use them several times a day, and 24% nearly every day. 18% use them at least once per week, 8% at least once per month, and 5% less than once per month. Meanwhile, 16% of smart speaker owners’ devices are gathering dust, never used.

Stuart Dredge

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