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More than 1m people have pre-ordered Amazon’s Echo Auto


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One of the new gadgets announced by Amazon last September was the Echo Auto: a gadget that connects to an in-car entertainment system to add Alexa voice-assistant features.

The device is shipping now, and according to Amazon it’s been pretty popular with pre-orders. “We had over a million [pre-order] requests. Now we’re just starting to ship,” Amazon’s Alexa VP Steve Rabuchin told TechCrunch this week.

This may seem like small beans compared to the 100m devices that have already shipped with Alexa pre-installed – a number that Amazon revealed earlier this month. However, the Echo Auto is part of the wider, developing battle between Amazon and Google in particular, to put smart speakers and voice assistants in cars. It’s a battle that will also influence the move of music-streaming into vehicles too.

In other Amazon news, the company has appointed former Disney SVP Kyle Laughlin as its director of ‘Alexa Gadgets’, while also announcing that its Fire TV device now has 30 million active users.

Stuart Dredge

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