Research firm Nielsen published its 2018 figures for the US recorded-music market earlier this week, but it has also put out some numbers for Canada. The topline stat: total ‘album equivalent audio consumption’ was up by 21% in 2018. And yes, streaming was key.
“Streaming volume continued to rise with the total number of on-demand audio song streams surpassing 59 billion in 2018, a sizeable 47% increase over the same time period in 2017,” reported Nielsen.
“Overall on-demand music streaming volume, including video, has increased 45% since the same period last year.”
Other trends include, as elsewhere, sharp falls in physical and digital sales, although in Canada vinyl is still thriving – sales were up 25% in 2018 to more than 1m units in Canada.
As for musical trends, they essentially match those that Nielsen identified in the US: big numbers for Drake; strong growth for a number of women artists; and popularity for soundtracks and K-Pop. The report also highlights a decent year for Canadian artists (not just Drake!) at home and abroad.