Ninja Tune artist The Cinematic Orchestra have relaunched their website with a fun twist: it wants fans to use it offline.
“To Believe… disable your internet connection now,” it explains, when they land on its homepage. If they do, the screen fades to black and then provides details about ‘A Caged Bird / Imitations of Life’, including a limited-edition 12-inch vinyl version that can be bought in certain independent-music shops around the world. Turn the internet back on, and the details disappear. It’s a fun teaser, which will encourage fans to anticipate further new music ahead.
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