We first wrote about British startup ClicknClear last year (when it was known as Clickamix) with its plans to license music for use in performance sports like cheerleading, figure skating and gymnastics. The company has since started working with more than 100 music rightsholders, including Universal Music Publishing, Warner Music and BMG.

Now ClicknClear has also become the first ‘approved music vendor’ for the International Cheer Union – the governing body for the sport of cheerleading. That’s significant, because it will bolster ClicknClear’s case for cheerleading teams to properly license (and thus pay for) the music mixes they use in competitions.

“Gaining official recognition from the ICU is an important milestone in our first target sport, and will greatly help our discussions around enforcement for our music industry rights holders with cheerleading’s national governing bodies worldwide, and other strategic partners,” said CEO Chantal Epp.

ClicknClear reckons the performance-sports market is an “untapped” billion-dollar market, potentially. Epp will be pitching at our NY:LON Connect conference in London next week, so we’ll have more on the company’s progress then.

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Music Ally's Head of Insight

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