It’s clear that podcasts are a big deal for Spotify this year, and the company is already not short of external advice for how it can make the most of spoken-word content.
The latest example is a blog post – ‘I’ve come from the future to save Spotify‘ – by Swedish music producer David Abramovic. It does a good job of identifying some of what’s missing from the podcasts world more generally, before providing some specific ideas for how Spotify can improve things.
“Spotify needs to fix both the current flaws, and further create the new innovations that’s going to make up the audio platform of the future,” as he puts it. Among his ideas: applying the music-playlists infrastructure to podcasts; mooting a standalone Spotify Podcasts app; figuring out how to bring social features to podcast-listening; rolling out ways for podcasters to communicate with their audiences (much like the tools for music artists); and further down the road, giving Audible some serious competition in the audiobooks space. It’s worth a read.
Tools: platforms to help you reach new audiences
Tools: Kaiber
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