It’s not just T-Series doing well at signing subscribers up for Indian-music YouTube channels. Zee Music Company has announced its own milestone: 30 million subscribers for its flagship YouTube channel, which mixes film and non-film music.
“Zee Music Company is now 30 million subscribers strong on YouTube India. A big THANK YOU to all for supporting us throughout our journey!” tweeted Zee’s official account.
T-Series is still some distance ahead: it has 82.7 million YouTube subscribers for its main channel. Still, Zee is set to ride the wave of new film ‘Gully Boy’ – at the time of writing, the track ‘Doori’ from that film has done 456k views in just three hours since its release.
Zee’s most popular video is Neha Kakkar’s ‘Mile Ho Tum’, which has 658.4m views since its release in July 2016. As we noted recently, Kakkar is now one of the most popular artists on YouTube, based on the service’s global charts.