Marketing

Community takes on SuperPhone with text-marketing for celebs


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We’ve been writing about text-marketing startup SuperPhone since 2016, when musician Ryan Leslie raised $1.5m to build a tool for artists to communicate with fans via SMS. Now it’s got some competition from a startup called Community, discovered by Wired when actor and investor Ashton Kutcher promoted it to his fans.

“I miss having a real connection w/ real people. My Community. From now on you can just text me. I won’t be able to respond to everyone but at least we can be real w/ each other & I can share the unedited latest & greatest in my world,” tweeted Kutcher yesterday with a 10-digit phone number.

Not *his* phone number, of course: fans texting it received an automatic reply with a link to sign them up to Community, which “provides its clients (including influencers, musicians, athletes, brands, actors, their agents, and others, collectively, ‘Clients’) the ability through a non-exclusive, revocable license to send and receive text messages from users of the Service by using a ten-digit phone number”.

Wired dug further, and claims that this isn’t a brand new startup, but rather a rebrand and pivot for an existing one called Shimmur (which was actually one of the first cohort of startups in the Techstars Music accelerator back in 2017).

Stuart Dredge

Read More: Marketing News
One response
  • Amy says:

    I have a question about this. I’ve seen this twice with two separate music artists recently. One of them (so far) is texting once a day, and a friend told me she thinks they are auto-generated, it’s not the artist(s) themselves who are choosing what to say and texting. Is there any possibility this could be true?

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