Spotify has been banging the drum this week for Spotify Ad Studio, its self-serve advertising platform that launched in September 2017, and is available in the US, UK, Canada and Australia. The company now says it’s Spotify’s “fastest-growing advertising channel” (based on quarterly revenue and advertiser growth).
“We’ve already seen success with a variety of advertisers — from concert promoters looking to promote new shows, to universities looking to raise awareness for their programs,” said Spotify in a blog post which highlights Ad Studio’s ability to create audio ads, with case studies including academia-focused agency Carnegie Dartlet and UK charity The Samaritans.
New features are coming, too. “In the coming months, we’ll be expanding the opportunity for advertisers to reach an even more qualified audience with additional demographic and interest-based segments informed by Spotify’s first-party behavioural data,” announced Spotify. “We’ll also be inviting select advertisers to reach known and prospective customers through an audience upload feature.”