Apple Music launched in 2015, but now Apple is expected to launch its own video-streaming service in the spring of 2019, with rumours of a relaunched news-aggregation app and even a games-streaming service also bubbling.

Veteran Apple-watcher Katy Huberty, an analyst at Morgan Stanley, thinks the next logical move would be for Apple to bring all this together into a ‘media bundle’. That suggests a single monthly subscription for video, news and music at least (you might also add games in to that if and when such a service launches).

Huberty thinks that this could add around two percentage points annually to Apple’s services-revenue growth until 2025. It could also – this is something we’ve written before – present a challenge for pureplay services in these areas: Spotify and Netflix, for example.

Apple and Google both have the potential for media bundles, while Amazon already has one under its Prime membership. Spotify’s subscription partnership with video service Hulu shows that the music-streaming service has already been thinking about what its riposte might be.

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