In June 2018, Spotify’s global head of artist and industry partnerships Mark Williamson left the company. His LinkedIn profile has since made it clear that he’s the CEO and founder of a new startup based in Los Angeles. What?

Music Ally has some details today, courtesy of the startup’s profile popping up on investment site AngelList. It’s called Rostr, and its aim is “helping to create a more modern, connected & fair music industry” – complete with the tagline ‘AngelList for the music industry’.

Williamson is listed as a founder alongside Adam Watson, former CTO of photo-sharing startup CrowdAlbum, which was bought by Spotify in 2016. He went on to work as a ‘senior experienced generalist’ and lead engineer at Spotify until early this year, before leaving to co-found Rostr.

The company’s website offers more on its aims. “We’ve watched (& played a part in) how technology has revolutionised the way music is made, distributed & consumed. But, we’re surprised by how little that revolution has helped people in the music business actually do business,” it claims.

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