Taking a bite out of broadcast radio is at the heart of Spotify’s move into spoken-word content – and is high on the agenda for other streaming services too.
The opportunity (but also the challenge) is illustrated by the latest figures from British radio-measurement body Rajar. It says that 88% of the UK population – 48.4 million adults – tuned in to radio stations on a weekly basis in the final quarter of 2018. That’s only slightly down from the 89.8% who did so seven years before, in Q4 2011.
This isn’t the full story of course: Rajar says that on average, a listener tunes in to 20.7 hours of live radio a week – we dug out the announcement for Q4 2011 to see if there was a comparable figure, but there wasn’t. What we can say, though, is that over that seven-year period, the share of UK radio listening accounted for by digital platforms (DAB, digital TV and internet) has grown from 29.1% to 52.6%. Within that, Brits now listen to 94m hours of radio a week online – compare that to 32m hours *per quarter* seven years ago.