More than 10 million people watched Marshmello’s first concert in video-game Fortnite last weekend. Now Nielsen has put out some figures showing how the event caused a big spike in his on-demand video (i.e. YouTube) streams.
Billboard reports that his track ‘Check This Out’ saw a nearly 24,000% increase in views on the day of the concert, while ‘Chasing Colours’ spiked by 22,547% and ‘Everyday’ by 12,653%. Note the difference between the growth in his video streams for those songs, and the corresponding uplift on audio-streaming services: a still-healthy 500%-plus spike on 3 February for ‘Chasing Colors’, and an 83% rise for ‘Everyday’.
This may come as no surprise to parents whose Fortnite-obsessed kids went straight to YouTube on Saturday to hammer Marshmello tracks for the rest of the day…
YouTube’s weekly artist chart hasn’t been updated yet since the concert: in the week of 25-31 January Marshmello was the 31st most popular artist on YouTube with 69.4m weekly views, so we’ll be keen to see how that grows in the week of 1-7 February.