Spotify’s latest update to its terms and conditions of use was published yesterday (7 February), and one of the new clauses is picking up some interest from tech-news sites.
New to the list of forbidden activities for Spotify users: “circumventing or blocking advertisements in the Spotify Service, or creating or distributing tools designed to block advertisements in the Spotify Service”. Consider that a clampdown on ad-blocking tools, although it’s not a surprising change for Spotify to have made.
Last year, ahead of its IPO, Spotify revealed that around two million people were accessing its free service while blocking the advertisements. Last August, Digiday reported that Spotify was disabling the modified apps used to block ads on its service, and warning users to uninstall them and then install the official Spotify app to start listening again. Back then, Spotify made it clear that people continuing to block ads on its service would have their accounts terminated: the new terms and conditions simply make that part of its official policies.