We wrote last week that we were waiting for the latest weekly YouTube Music charts to go live, so that we could gauge the bump that dance artist Marshmello got from his concert in YouTube. Not least because anecdotally, nearly every child aged 8-13 we know has been hammering his tracks on YouTube ever since the virtual event. Anyway, the figures are in: the week of 25-31 January, Marshmello was 31st on YouTube’s global artist chart with 69.4m views. The Fortnite concert took place on 2 February, and his views for the week of 1-7 February were 183m – thus a 164% week-on-week spike. Not bad for a short DJ set, eh?
And there are no figures yet for how many Marshmello ‘skins’ were sold to Fortnite players during and after the event: as we noted last week, they cost the equivalent of $15 in the game’s V-Bucks currency. If even just 1% of the estimated 10 million audience bought one, that would be nearly $1.5m of gross revenues.
Let’s put this into perspective on YouTube though: Marshmello’s Fortnite spike was only enough to make him the sixth-biggest artist globally on the platform last week: three Indian and two Latin American artists were still ahead of him: top-ranked Indian playback singer Neha Kakkar saw her own 31.2% week-on-week spike to 278m views.