Marketing

Steve Aoki joins Star Trek Fleet Command mobile game


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Dance artist and DJ Steve Aoki was early in to esports, and now he’s become the first artist to nab a starring role in the latest mobile game based on Star Trek. Aoki is appearing in Star Trek Fleet Command as a character called Officer D’Jaoki, joining the game yesterday.

This isn’t a brand new relationship with the game’s publisher Scopely, however. When the game launched in November 2018, Aoki took part in a YouTube roundtable discussion about Star Trek, with actors John Cho and Megan Fox, and athlete Hunter Pence.

Scopely hasn’t published stats on how popular the game is yet, although analytics firm App Annie reckons it did 200k downloads on iOS in January, while generating $3m of in-game revenues that month.

Stuart Dredge

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