Marketing

Apple Music lets subscribers give a free month to a friend


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Here’s an interesting new tactic for music-streaming marketing: Apple Music is encouraging subscribers to get their mates onto the service too.

“Give Apple Music to your friends,” explained a promotion that was push-notified to subscribers, according to news site AppleInsider. “Apple Music is better with friends. So give one of yours a free month.”

The deal only applies to non-subscribers, and their subscription automatically renews after a month. While this isn’t as good as the standard three-month trial you can get on Apple Music simply by signing up, the month-from-a-friend can be added on top of that.

Stuart Dredge

Read More: Marketing News
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