Television / Sync

There is more consolidation afoot in the music-licensing world, with Songtradr announcing yesterday that it has acquired British firm Big Sync Music. The latter company focuses on sourcing music for brand campaigns, and counts Dove, Samsung, Amazon, Johnnie Walker and Axe among its clients.

Songtradr intends to combine the agency’s contacts and knowledge with its own music-licensing tech platform, and the 400k+ artists whose music is available through it.

The deal was a “multi-million dollar cash and equity transaction” that will see Unilever Ventures – a co-founder of Big Sync – becoming a minority shareholder in Songtradr.

“Leveraging Songtradr’s technology, we are now able to augment our services with streamlined access to a larger community of high quality music talent,” is how Big Sync CEO Dominic Caisley described the implications of the deal. “Songtradr’s data and technology infrastructure also allows Big Sync to match a brand’s target product audience with data-matched selections of music.” Big Sync will also continue to offer independent music supervision to its clients.

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