Spotify is launching a line of merchandise around its Black History is Happening Now initiative.
“Rooted in modern music merch culture, the line is made up of a hoodie, jogger, pin, messenger bag, and several t-shirts,” explained the announcement of the limited-edition collection.
It’ll be shown off this weekend at a pop-up exhibition in New York, with the designs based on key moments and figures in black music history, including Sister Rosetta Tharpe, Sylvester and the Chitlin circuit. It’s the latest move by Spotify to take its digital brands into the physical world – see also its concerts based on the RapCaviar and Who We Be playlists.
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