Twitter is shouting proudly about the popularity of Korean pop music within its community: “With a new global record of 5.3 billion tweets last year” according to a blog post yesterday.

Naturally, this is about K-Pop’s popularity outside South Korea continuing to grow, but Twitter is keen to stress the efforts it has been making to work with K-Pop artists too.

“Twitter also collaborated with 34 KPop bands and over 200 artistes to create Kpop content available exclusively on the platform, such as with BTS (@BTS_twt), EXO (@weareoneEXO) and GOT7 (@GOT7Official),” it explained. “Through a variety of engagements such as live Q&A sessions via the #TwitterBlueroom, fun emojis created for album comebacks, and even special voting on the platform, Twitter has strengthened its position as the top conversation platform for the global KPop community.”

Twitter has also been working to make money from all this, extending its in-stream video ads to K-Pop content around big events, such as music awards.

Meanwhile, BTS were the “most tweeted-about” account on Twitter last year, including getting the most-liked tweet. There’s more data in the full blog post.

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