Tidal’s latest initiative for emerging artists will see the streaming service distribute $1m in grants, supported by venture-capital veterans Mark Lampert and Robert Nelsen.
Starting in Detroit, artists will apply for ‘Tidal Unplugged’ grants by submitting their music to the streaming service, then working with its team.
“All local artists are welcome to submit an acoustic performance to be eligible for the program,” explained Tidal. This isn’t just about raising money to make music and cover living expenses: Tidal says the program will also provide access to recording and creative resources; industry mentoring; promotional support through its separate Tidal Rising program; and potential slots at Tidal Unplugged-branded showcase gigs. Billboard notes that while tracks will be exclusively debuted on Tidal, artists will retain “total ownership” of the work.