German artist Nils Frahm made his name exploring a blend of classical and electronic music, but now he’s making headlines for another reason: shutting down his Facebook page – “the first of many social media accounts I am going to close,” according to his farewell post.
“Facebook et. al. have become unwanted companions in my life, despite the opportunity they are giving me to promote my music. Followers on facebook work as a new kind of currency today, but I find the political and moral costs that come with it too steep to stay in the game,” wrote Frahm. “This game starts with seeing you and me as currency, and goes on with trading something so intimate as music and human emotions in a digital market that benefits only the few. The picture repeatedly drawn to me is one where I cannot afford to leave Facebook because of the access to fans it represents. It feels like I’m being held hostage by a force out of my control.”
For Frahm, shutting down his page represents breaking out of that situation. “If anything, I hope that my absence in this space will enhance my presence in the world out there. That is where you will always find me,” he wrote – while also, sensibly, encouraging fans to sign up to his own mailing list.