We reported yesterday on UMG boss Sir Lucian Grainge’s keynote at the Mobile World Congress show in Barcelona. Now more details are emerging about what he talked about, including non-mobile devices like smart speakers.
Grainge talked about the challenges for labels of a voice-driven world. “Our experience is people can’t ask for a song when they don’t know what title is,” he said, suggesting that titles of songs might need to be front-and-centre in the lyrics to help listeners remember (and thus request). “If you’ve got something that is a brand, is a soundtrack, is a song where the title is in the chorus and the melodies, we’re seeing really explosive data and activity,” said Grainge, according to CNET. “That helps us in the creative process because it enables us, with the data and with consumption, to use the technology to say to the talent, you need to have something as basic as the song title… in the chorus.”