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CD Baby adds more staff for global expansion


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Music distributor CD Baby is on an expansion drive, announcing a group of new hires to help build its business in various continents.

Indie Week CEO Darryl Hurs will be the company’s new representative in Canada, for example, while in Colombia Johanna Rivera will be supporting CD Baby’s artists there as well as in surrounding countries like Ecuador and the Dominican Republic. Keith Tan is the company’s new representative in Asia Pacific, based in Singapore but with responsibility for Malaysia, Indonesia, The Philippines and Australia among other countries.

Meanwhile, former WIN membership and territory development coordinator (and before that, a Music Ally intern!) Henriette Heimdal will be CD Baby’s market development coordinator in Europe and the UK.

“One of CD Baby’s true differentiators is that we are very focused on customer service. You should be able to pick up the phone and talk to a person, or get an email back promptly with an informed reply. We need people to answer in a local timezone who know the intricacies of the region and who can relate on a very local level,” said Heli Del Moral, CD Baby’s VP for international development.

Stuart Dredge

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