Hungama ‘Sound of Fame’ report explores Indian listening trends


Indian digital-music service Hungama has published a report – Sound of Fame – which outlines some of the trends on its platform in 2018.

The company said that its user base grew by 48% last year, with a 22% increase in average listening-time per user. The number of streams on Hungama Music tripled in 2018, but the number of song downloads increased by 29 times, according to the report – offline listening still being an important feature in India, even with the improvement in mobile networks and the reduction in mobile-data costs. That said, Hungama sees these trends as hugely beneficial for its business.

“The last few years have completely altered the music streaming landscape in the country. Affordable data plans and increasing smartphone usage are fast making streaming the go-to mode of music consumption for consumers,” said CEO Neeraj Roy.

There’s also some data on how non-Hindi languages are growing in popularity, music-wise, in the streaming world. While Hindi tracks accounted for 52% of streams on Hungama Music in 2018, Punjabi, Tamil, Kannada, Bhojpuri, Marathi and Bengali-language tracks all grew faster year-on-year.

Written by: Stuart Dredge