If you’d asked us who the next music artist would be to work with Fortnite after Marshmello’s recent in-game concert, it’s fair to say Weezer wouldn’t have been our obvious choice. Yet Weezer it is: the band have their very own island in the latest season of the popular game, called Weezer World.
Mashable reports that it’s “basically a giant Weezer-themed amusement park with a handful of different activities to check out either by yourself or with others”. Four songs from the band’s new album ‘The Black Album’ are streaming within the environment, too.
As the story points out, the partnership is perhaps less of a surprise than you’d expect: frontman Rivers Cuomo first tweeted about playing Fortnite with his daughter in June 2018.
This points to a clear strategy on the part of the game’s publisher Epic Games: to work with musicians who are already part of Fortnite’s community – Marshmello has regularly played the game and streamed online, as well as competing in pro-am esports tournaments.
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This reminds me of what happened in Second Life a few years ago , where even top universities would give classes in virtual environments. I think this time the virtual life craze is going to pick up. The metaverse is quickly building up, due to the incredible push of social and online games like Fortnite. The music industry will necessarily have to adapt, with new business models to respond to new consumption habits.