When Spotify bought podcast production-house Gimlet Media earlier this year, some listeners worried that its popular podcasts like Reply All might suddenly be exclusive to the music-streaming service. A pain for anyone used to listening through Apple Podcasts, Overcast or other apps.
Co-founder Matt Lieber has been stressing that this won’t be the case, however. “Gimlet is continuing; we’re continuing the work, continuing to make shows that are going to be distributed widely, and that brand is going to continue with our new boss organisation,” he said during an appearance at the On-Air Festival, as reported by Fast Company. “If you listen to Reply All, and you listen on Apple Podcasts, you can continue to listen to Reply All on Apple Podcasts. The shows that are out there now are going to continue to be available everywhere.”
It’s pretty clear, though, that as Gimlet develops new shows, those *will* likely be exclusive to Spotify. This system could work well: Gimlet will be able to promote those new shows in its existing ones – pointing listeners in the direction of Spotify if they’re not already using it.
Spotify’s Courtney Holt, speaking at the same event, clearly understands this. “I have a great deal of respect for the way they produce the content, distribute it, and also for the fans that are out there that are maybe on different services today,” he said.