Classical-music composer Ludovico Einaudi clearly isn’t afeared of hard work: he’s just signed a new deal with UMG’s Decca Records to release seven albums in seven months. The project is called ‘Seven Days Walking’, and kicks off with the 15 March release of an album called ‘Seven Days Walking: Day One’. The other six albums will follow at monthly intervals, with a box-set of all seven due to be released in the Autumn.
There’s an artistic drive behind this, of course – “I decided to thread them all together in a sort of musical labyrinth, a little like stepping inside the twists and turns of the creative process, to understand how a musical idea can develop in multiple directions,” says Einaudi. But the project also slots beautifully into the dynamics of the music-streaming era – something that’s already working well for Einaudi, whose music has been streamed 2bn times so far, with a million more streams a day according to UMG.
‘Seven Days Walking’ will provide a steady flow of new tracks for the mood-music playlists that have become so popular on services like Spotify, to keep that stream-count flowing.