We recently wrote about music-streaming service Gaana’s growth to 80 million active users, making it a leading service in its home country India. Yet Gaana is keen to build its brand around the world, including the US.
This June, it’ll hold its second Gaana Music Festival Stateside, in Holmdel, New Jersey and Mountain View, California. RadioAndMusic reported that the lineup will include Indian stars Vishal and Shekhar, Sunidhi Chauhan, Alka Yagnik, Hariharan, Divine, Jassie Gill and Babbal Rai, as well as stand-up comedians.
Yagnik, remember, is one of the most popular artists globally on YouTube – this week she’s the third biggest on that video service, with 205m weekly views. Divine is also a good catch for the festival: currently riding high due to the film ‘Gully Boy’, which is based on his life (for more on that, read our feature on independent Indian hip-hop from last year).
It’s the second year the festival has been held in the US, following its debut in Mountain View last May.