The Middle East is currently a big strategic focus for global streaming services like Spotify and Deezer, but they face competition from established local service Anghami. Now it has released some new figures on its business, in an interview with MBW.
“A significant number over 1m are paying for Anghami, which is, as my memory serves, the first time we have ever publicly disclosed any number of paying subscribers,” said co-founder Elie Habib. In the same piece, he reveals that Anghami has more than 21 million monthly active users overall – so at this point, at least 4.8% are paying (but the ‘significant number over’ element to the 1m-subscribers stat leaves room for that conversion rate to be higher).
It’s important to understand that this isn’t an across-the-board $9.99-a-month equivalent, for all those subscribers. In fact, Anghami has a fluid set of pricing options for its listeners, going down to $1-a-month through some mobile-operator partners.
“In terms of plays, Anghami crossed 1 billion plays per month over the past six months,” added Habib. “78 million people have used Anghami so far. From that 78 million, probably around 18% of those users do not come from the Middle East.”