Sound Diplomacy has been working for some time with a range of entities to help cities build better music strategies. Now it’s expanding its activities to the US, with a new office in New Orleans.

“I believe Trump’s election has made people think more about how they want to express themselves separately from the federal government,” president Shain Shapiro told Billboard. “More cities are taking ownership of their brand, and we’re seeing a lot of state and regional governments thinking more deeply about what culture means to them, and how they want to express that.”

The company is starting off by conducting an ‘economic music impact assessment’ for the city of New Orleans, with plans to do the same for other cities across the midwestern and southern US, according to Billboard.

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